Children's play areas in shopping centers. Skazka. Family park. Children's entertainment center "Twin Kids" (JSC)

A children's playroom (children's entertainment center) is a place for a child or group of children to spend their leisure time under the supervision of the establishment's staff.

The first such business areas began to be organized in Russia at large shopping centers about 10 years ago. First of all, entrepreneurs focused on the needs of visitors to these centers. Or more precisely, to the need of parents to accommodate their children during a long shopping trip. The shortage of preschool institutions in the country was also taken into account. Both factors have contributed to the fact that children's playrooms have become a very profitable and actively developing line of business.

About the profitability of a children's entertainment center and the importance of the place

Opening a game room is much easier than a children's development center and, even more so, than a private kindergarten. There is no need to obtain a license to carry out educational activities, highly qualified personnel are not required, and the business can be organized at relatively low cost.

1. When opening a soft play room of 30 m2, designed for a maximum of 20 children per day, you will need about 300 rubles. (this will include the cost of repairs (15%), equipment (65%), rent (10%), company registration (5%), salary for staff (5%). With average monthly expenses of 50 tr. and income of 100 tr. net profit will be about 50 tr.
2. If you organize a gaming entertainment complex for children of approximately 70 sq. m, designed for a maximum of 70 children per day, then you will need at least 1 million rubles. With average monthly expenses of 80 tr. and income of 250 tr. net profit will be about 170 tr.

It happens that game rooms find their niche in residential areas, but this is the exception rather than the rule. This mainly applies to remote places, where such a corner can become perhaps the only way to organize leisure time for children and adults.

Franchise on the topic:"Town of Masters" (children's playroom franchise, investment 390 thousand rubles, profit from 90 thousand rubles.

Normative base

Before opening a business, you should try to carefully study the regulations relating to its organization. You can find out about them by contacting the territorial bodies of Rospotreb and Gospozhnadzor. Employees of these services must notify about sanitary standards and safety regulations, compliance with which is necessary for opening a children's care room. They will also provide guidance on the legislative framework of local significance.

• For example, the Moscow Consumer Market Department has developed special “Recommendations for keeping children in children’s playrooms...”.
• It is also important to understand federal documents. In particular, with those regulations that relate to children's play equipment. It must comply with the requirements of international (EN - 1176) and Russian (GOST R 52169-2003, GOST R 52168-2003, GOST R 52167-2003, GOST R 52299-2004, GOST R 52300-2004, GOST R 52301-2004) standards security.
• In accordance with the Law of the Russian Federation “On the Protection of Consumer Rights”, Art. 9, 10 (clause 2) and Government Decree No. 1025, it is necessary to ensure the presence of a sign or stand that would indicate the details of the organization, work schedule, list of services provided, the procedure for their provision, prices, company rules, etc.
• It is necessary to ensure in advance that employees have medical records. (Order of Rospotrebnadzor No. 402). Special education credentials are not required.
• When preparing the premises for a children's playroom, you must be guided by SanPin 2.4.4.1251-03 and SanPin 2.4.1.2660-10. Daily wet cleaning of surfaces, washing of toys, etc. must be carried out.
• It is also worth knowing about the types of criminal and administrative liability that are provided for causing harm to the life and health of a child in the event of certain actions or inactions of playroom employees (69 Code of Civil Procedure, Article 79 of the Criminal Procedure Code, Article 118 of the Criminal Code, 109 of the Criminal Code, Article 1068 of the Civil Code , Article 1064 of the Civil Code of the Russian Federation, Article 151 of the Civil Code, Article 1081 of the Civil Code).
• The “Technical Regulations” dedicated to fire safety requirements will also be useful.

What is needed to open

1. The company is registered with the tax office (LLC or individual entrepreneur). We recommend registering as an individual entrepreneur (individual entrepreneur). This will cost less and will allow the use of preferential tax regimes in the future - UTII, simplified tax system, and, from 2013, a patent form of taxation.
2. Next you need to decide on OKVED codes. We recommend specifying: 92.7 - etc. activities for organizing recreation and entertainment.
3. Then you should register with the Pension Fund and other extra-budgetary funds
4. You will need a cash register or strict reporting forms. They are subject to registration with the tax authorities
5. The premises for the game room must be brought into compliance with the requirements of Rospotreb and Gospozhnadzor

Equipment for children's playroom

In order to organize a small playroom, it is enough to purchase one children’s labyrinth of 15-20 m2, which will cost at least 180-200 tr. You will also need a table and chair for an employee - 10 rubles and lockers for clothes (about 800 rubles for 1 section). The set is minimal; in the future it can be supplemented as much as the owner’s imagination and finances allow.

Three-story labyrinth for children's playroom

Nowadays, not a single children's playroom is complete without labyrinths. These spatial structures are usually made to order (about 1 month). However, sometimes, especially on sales, you can purchase them ready-made. Labyrinths can be of any size (from 10 to 100 m2) and configurations (slides, obstacles, shafts, passages, stairs, soft modules, climbing elements, dry pool with balls, etc.)

Foreign versions of labyrinth game complexes

As a rule, one organization is involved in drawing up a design project, manufacturing and installing a labyrinth. This play element is intended for children aged 3 to 12 years. You can separately install a children's trampoline, which on average will cost 70-90 rubles.

Children's trampoline

If your business is also aimed at children aged 1.5 - 4.5 years, then you need to create a separate corner with soft stuffed toys, construction sets, tables for drawing, and dry pools with balls.

Staff

Company employees must be able to work with children and understand the high degree of responsibility that is assigned to them. They are obliged to monitor the safety of equipment, order in the premises, and compliance with the rules by visitors. Usually, pedagogical students are accepted for such work. universities or retired former teaching staff. The work is carried out by 2 people in shifts.

Organization of activities

1 Game rooms are usually open from 9 am to 9 pm. The average fee for 1 hour of a child's stay is 100-120 rubles on weekdays and 150-180 rubles on holidays and weekends. Parents with children under 3 years of age usually enter for free, and adults accompanying children over 3 years of age are charged an additional 20-30 rubles.

2 The time the 1st child stays in the room should not exceed four hours. The rules need to stipulate the obligation of visitors to pick up their children after this period.

3 An employee of the center must receive the child upon presentation of a passport by the parent. Information about the child and the time of his admission must be entered in a separate notebook or accounting program.

4 Company employees must ensure that incoming children are healthy. Children with obvious signs of illness should not be allowed into the playroom. Otherwise, the organization’s reputation may be damaged; some clients will not want to return to places where children’s health issues are treated irresponsibly.

5 On weekdays, the most visitors occur from 16 to 21 hours, when parents pick up their children from schools and kindergartens and go shopping. In the first half of the day, you can try to increase the number of visitors by offering them discounts. They can also be installed for regular customers.

6 Consider seasonality. Children's rooms are in great demand from October to April, when the weather outside is less conducive to outdoor play. The decline occurs in the summer. During this season, they try to take many kids out to the countryside and spend more time with them outside.

7 If you are committed to further developing the center and increasing its profitability, then be sure to consider opening such areas as organizing holidays, competitions, creative clubs, and creating a children's cafe.

An ideal business for a young mother is opening a children's playroom. Often the thought of this matter comes to the minds of those who have a child (or even several children) in their arms, who have nowhere to take to have fun or nowhere to leave for an hour or two. Having analyzed the market, the lady with entrepreneurial savvy understands that this problem is relevant not only for her. The baby boom, which began thanks to government support in the form of maternity capital for a second child, makes the children's entertainment niche very interesting from a business point of view.

The business plan below “How to open a children's playroom” will clearly show what a novice entrepreneur needs to pay attention to at the stage of preparing a business in order to carry out effective activities in the future.

It cannot be said that a children's room is a highly profitable business. By doing this, an entrepreneur is unlikely to recoup the investment in a couple of months. However, this is a fairly stable enterprise, since demand for it drops only in the summer months, when the main flow of customers laze on the warm city beach or leave the city altogether.

Considering the summer outflow of clients, it is advisable to open a children's playroom in early autumn.

Market analysis and competitive assessment

In order to ensure that business investments are not lost forever, it is necessary to carefully study the current situation in the field of children's entertainment. So, it is important to find out:

You can find out whether there will be a demand for the room’s services by posting advertisements about its opening. If you receive calls or messages on social networks in response, it means the idea is relevant. If the ad does not generate interest, perhaps the market is oversaturated, the population of your city is too small, or there is low purchasing power of citizens who are not willing to pay for your services.

The analysis will help the entrepreneur assess the feasibility of entering this business. If it has shown that the children's playroom service will be in demand, you should proceed to the registration process.

How to open a playroom for children: registration

Any activity that generates profit, according to the law of our state, must be taxed. In order not to break the law, we should contact the tax office to complete the documents. For this business, it is preferable to register as a business, since, firstly, it is cheaper than, and secondly, an individual entrepreneur can receive some tax benefits.

A license is not required to provide general educational services, which greatly simplifies the task.

A visitor to the gaming room must receive a cash receipt or a strict reporting form from the operator. Most often they use forms that are ordered from any printing house.

There are no official requirements from licensing authorities yet, so we are doing everything possible to ensure that there are no complaints against the business during possible inspections:

• the room must be ventilated;
• disinfection should be carried out once a week;
• children with visible symptoms of infectious or colds should not be allowed to visit;
• A person without a criminal record and, preferably, with a pedagogical education should keep order and work with children: a teacher, nanny or kindergarten teacher, graduates or senior students of pedagogical secondary schools, universities and colleges.

What do you need to open a children's playroom?

Deciding on the location

One of the most important factors in organizing this business is its location, because the profitability of the business ultimately depends on how many children will visit the playroom.

When choosing a location for a children's room, entrepreneurs most often choose two placement options:

• in a large shopping center. When choosing a shopping center, an entrepreneur bases his choice on the large flow of people. Parents can leave their child and go shopping in peace. The owners of shopping centers also understand this, so sometimes, having empty space, they make concessions in terms of rent: they significantly lower the rental rate or even provide space for accommodation for free. The option of paying rent with 10-20 percent of the profit is also being considered;
• room opening in a residential area It is interesting because a large number of people in a densely populated microdistrict of a metropolis do not have enough time to overcome the long road, often with traffic jams, to shopping centers. Therefore, it is quite convenient for them to have a small children’s room near their home, kindergarten or school.

When choosing a room, you need to pay attention to some details:

• if we are talking about a shopping center, then the room should be located near the entrance, and not at the very end of the corridor, where not every parent with a small child can reach;
• If we are located in a residential area, it is ideal to rent the first floor of the building. It’s great if you have access to a separate entrance, for example, from the end of the building;
• the room itself must be spacious, bright, well-finished, the room must meet all the requirements of the fire department and Rospotrebnadzor;
• toilet rooms must be located either in the rented premises or in close proximity to it;
• The area of ​​the room must be at least 30 square meters. meters.

The size of the room depends on how much you are willing to pay for rent and the expected number of children present at one time. If you plan that ten children can be in the room at the same time, then twenty square meters of space will be enough.

Decorating the interior of the game room

It’s no secret that children love everything bright and colorful, which is why the interior of a children’s playroom is designed in accordance with the preferences of little clients. We strongly advise against adding black or rich, dirty tones to the design of the playroom.

The games room must have at least two zones: for active games and a relaxation area. If you plan to host birthdays, parties and themed tea parties in the room, the room should have the appropriate equipment, or at least a place for it.

Game room and its equipment

When purchasing the necessary equipment for a game room, it is necessary to be guided by the direction of the business, which the entrepreneur should have already decided on by this time based on the data obtained during the market analysis.

If the bulk of future visitors will be between one and three years old, the room should be soft in the truest sense of the word. Literally everything here is made of printed material. These include houses, various construction sets with large details, and soft puzzles.

Older children will appreciate the area where they can draw and sculpt from plasticine. There can be tables and chairs, easels, cabinets with all the necessary materials.

The main cost is the purchase of children's multi-level labyrinths with many obstacles, slides, ladders, pears, ropes, etc. Bright slides, made of extra-strong carbon fiber, especially delight children, since they can slide down into a special dry pool with thousands of multi-colored balls. By the way, in the dry pool, in addition to pleasure, children also receive a full body massage.

Many people place small inflatable trampolines or sports nets in the children's room, since children of all ages love to jump.

In addition, attention should be paid to functional furniture: sofas, armchairs, hangers for outerwear, cabinets for books and materials, shelves for first shoes, a table for staff, etc.

It's no secret that the more varied the room's equipment, the more interesting it will be for children. Therefore, only your own imagination and available funds can limit here.

Recruitment

You need to start looking for staff to work in the game room one and a half to two months before the expected opening. Hiring the wrong person to work sometimes leads to unpleasant consequences: mistreatment of children, lack of order in the room, damage to equipment, and even withholding proceeds from the owner. Therefore, it is important to approach this stage as responsibly as possible.

Of course, the ideal option is to work in the playroom yourself for two to three months. Then, having studied the entire process “from the inside,” it will be easier to find personnel and subsequently control them. The easiest way to find an employee is to post a hiring message on a job board.

In addition, for an employee to love children and be able to communicate with them, he must do the following: tasks:

• ensure the safety of children while they are in the playroom,
• conduct introductory mini-excursions, showing kids what is located and where,
• monitor the proper operation of existing equipment,
• maintain cleanliness and order in the room.

Financial part

So, we found out how to open a children's playroom from registration to equipment. What are the financial costs and expected profit?

The purchase of all necessary equipment will require from 200 thousand rubles minimum to one and a half million maximum. Plus, to the initial expenses - registration as an individual entrepreneur - 5,000 rubles, minor cosmetic repairs of the premises - about 10,000 rubles.

In addition, there are constant expenses, such as:

• rental of premises - from 10,000 to 100,000 rubles, depending on the chosen location;
• salary for metropolis workers, taking into account that they will work in two shifts - 2 people * 15,000 rubles each = 30,000 rubles; wages in a small locality are 7-8 thousand rubles.

The cost of a child visiting a children's playroom varies from 100 rubles in a small town to 200 rubles per hour in a large metropolis. If we consider that in a large shopping center, on average, 5 people per hour will visit the room, the revenue will be about 10,000 rubles for a 10-hour shift. In a small locality, the visitor statistics are less pleasant: the room is visited by 10-12 people a day, respectively, the daily revenue will be 1000-1200 rubles.

After making calculations, we find out that average profit in a city with a million population will be about 200 thousand rubles per month, and in a sparsely populated area - about eighteen thousand rubles.

So, as the business plan for a children's room shows, in order for it to be profitable, it is enough to correctly analyze the market, find a good location, purchase high-quality equipment, select personnel and conduct a good advertising campaign. Thanks to the above actions, the opened gaming room will have regular customers, bringing a stable profit to the business owner.

Bonus

If a business related to children is an area in which you want to devote your time and achieve success, pay attention to inexpensive franchises that allow you to purchase a ready-made business for a small amount, for example, related to the sale of unique toys.

Thus, it provides entrepreneurs with the opportunity to start a business selling unique modern dolls. They are created from environmentally friendly, high-quality materials. Handmade is unique and aesthetically appealing. The products are in great demand and will bring high profits to entrepreneurs.

A franchise worth 59 thousand rubles offers favorable conditions. Partners will receive their own online store, step-by-step instructions, catalogs of dolls and dresses for them, and much more. Cooperation will be as profitable as possible, since businessmen will require a minimum of effort for promotion.

Children's playrooms - step-by-step instructions in 6 stages + list of the most cost-effective areas for playrooms.

Capital investments: from RUB 300,000.
Payback: in 7-9 months

Businessmen know that one of the most profitable areas of business activity is entertainment for children.

The most popular among them are photo shoots, holidays, and also playrooms for children.

The latter can be placed anywhere: from shopping centers to airports.

The most important thing in this matter is to never install cheap equipment, so as not to harm the health of children, and also not to skimp on toys so that little visitors always have something to play with.

We will deal with the remaining details of business organization further.

How to start a game room business?

In order for a game room to become a full-fledged business that generates considerable income, you need to go through the following stages of preparation:

1. Register as an entrepreneur.
2. Study the regulatory framework in the region.
3. Review federal regulations regarding children's play equipment.
4. Study the laws that relate to liability for harm to the health of children.
5. Familiarize yourself with fire safety requirements.
6. Issue medical records for staff.

1. Preparation of documents.

For a gaming room, you need to go through the following steps for the business to be completely legal:

• registration as an individual entrepreneur or legal entity (the first option is still recommended, because in this situation the individual entrepreneur has some bonuses);
• select OKVED code – usually 92.7;
• registration in pension and extra-budgetary funds;
• purchase of a cash register and equipment that is selected according to the requirements of Rospotrebnadzor and fire safety inspection;
• but no additional licensing is required.

2. Market analysis.

If similar playgrounds already exist where you plan to do business, you can visit them during business hours, as a client, analyze their shortcomings and rely on the experience of competitors.

An effective way to check the profitability of this area are questionnaires for parents - by conducting a couple of surveys in a certain area, you can find out how many children there are and how often they play in public places.

To ensure that the investment is not wasted, a type of business such as a playroom for children must be carefully studied.

First, you should conduct a survey of parents and residents of the area where the site is planned to open.

Then you should find out which age group prefers which games.

3. Equipment for a children's playroom.

Specific equipment is offered for each area.

Manufacturing and installation of a standard complex takes 2-3 weeks.

To produce all the details of a playroom in a certain thematic style, for example, based on a cartoon, it will take at least 5 weeks.

The target audience is only children - accordingly, you need to think about the safety of the equipment first of all.

Game labyrinths with different obstacles for all ages are in great demand.

This is a durable metal structure with 2-4 floors, equipped with a variety of play and educational elements.

The choice of equipment for filling the game labyrinth is huge, including:

• slide with dry pool;
• trampoline;
• slide with a turn or double;
• obstacle courses with hanging, protruding and rotating soft elements;
• woven tunnels.

In addition to game labyrinths, you should take care of areas for quiet time, where you can draw or play with interactive panels.

Such equipment does not take up much space, but requires constant availability of consumables (paper and stationery).

4. Rules of conduct for visitors.

However, there are regulatory documents to regulate the work of child care institutions.

The most important requirements are:

• If a child has a cold, do not allow him into the playroom.
• A child can spend no more than 4 hours in the playroom.
• A child under 3 years old must play under parental supervision.
• If a child behaves badly, his parents must pick him up after warning the playroom employee.
• Children can be in the playroom only with a change of shoes, and in the labyrinths - without shoes.

These are not definitive rules for visiting a game room; they may vary depending on what equipment is used and how much space it takes up.

Where can you open children's playrooms?

Where the playroom for children will be located will affect the amount of regular income.

Therefore, you should carefully consider all possible options in advance.

The most profitable places are where there are many children, who are potential clients.

Of the most profitable and most visited areas, it is worth highlighting:

• stores specializing in the sale of children's goods;
• residential areas with few playgrounds;
• shopping centers.

Not all shopping centers can achieve high levels of traffic if they are located in remote areas or offer a poor range of products.

The largest flow of customers is observed near branded retailers.

Here people spend quite a lot of time thinking about what things to buy, and children do not like to wait for a long time while their parents choose for a long time.

On weekends, traffic in the shopping center can be up to 100 people per day, on weekdays it is half as much - 30-40.

If you want your room to accommodate more than 10 visitors, you should choose a room from 20 square meters. meters.

What State Requires a Children's Playroom?

While still in the process, it is necessary to begin searching for personnel.

All employees must maintain order and cleanliness, prevent damage to property and not conceal proceeds.

If the applicant inspires confidence and has extensive experience working with children on his resume, you can offer him a vacancy.

You can hire the following applicants:

• students;
• stay-at-home moms;
• young pensioners.

A big advantage is having a pedagogical education.

The staff, not counting the manager, can work in shifts of 1-3 people, provided that the game room does not occupy a large area.

If desired, you can invite animators to the game room who will entertain and play with the children so that they do not get bored.

In addition to the basic salary, employees can receive a certain percentage of total revenue - 2-5%.

Thus, the employee is motivated to earn more money and will offer additional services to parents.

To clean the premises, you can invite an employee from a cleaning company on an hourly basis - this allows you to save some money.

How much does it cost to open a children's playroom?

Further expenses are associated only with promotion and advertising, as well as repair work of the playground.

As an example, the costs for opening a children's playroom with an area of ​​40 sq.m. are given:

An example of how you can arrange a children's playroom is presented in the video:

How quickly do playrooms for children pay for themselves?

Income from a children's room can vary and depend on the number of visitors, as well as demand.

After all, it is known that in the summer there are many more children in open areas and streets.

In addition to the main service (placing children in rooms), you can offer many additional ones that double your revenue.

For example, organizing children's carnivals, holidays and birthdays.

For such events, you need to develop invitations, scripts and menus - this can be done either independently or ordered from event agencies.

Children's tastes often change with the development of technology.

Children's playrooms will generate significantly more revenue if you regularly add new elements, change equipment and open new spaces.

This way, children's interest will always be retained and they will be frequent customers.

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