Turkish cosmetics: production features and product variety. Turkish beauty: beauty habits and favorite cosmetics of local women How to do Turkish makeup

Turkish cosmetics: how to choose the best brands

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A large number of women vacationing in resorts in Turkey seek to purchase high-quality local cosmetics, because they have heard information about its high quality and a huge amount of natural ingredients in the composition. Many come disappointed because they could not find what they were looking for. The purpose of this article is to find out what brands of Turkish cosmetics exist, what they produce, how they differ, where they are sold, and so on.

What information will you learn:

General information

One of the most popular brands of Turkish cosmetics is Farmasi

Everyone who is familiar with the peculiarities of Turkish trade knows that quality goods, especially medicinal and cosmetic products, must be bought only in pharmacies, which are located there almost at every step and are designated by the word "ECZANE".

Medicines as well as cosmetic products in Turkey are subject to rigorous inspection and government control. The responsibility for the release of counterfeit goods in this country is serious, so manufacturers strive to conquer the consumer market and be remembered by customers for excellent product quality.

Locals say that it is not worth buying cosmetics in the market, as there is a high probability of encountering a low-quality counterfeit. An example is olive soap sold by weight, which on the market may turn out to be a piece of ordinary household soap.

Famous manufacturers

The most famous and popular manufacturers of Turkish cosmetics are:

• Unice (Unice), which unites a number of brands under the names of Helsey Pharm Cosmetics, Sera Cosmetics, Langsteiner, Flormar, Miraculum, Erhan Kimya, Fragworld, the Ecofusion, Body & Soul trademarks producing face and body skin care products, decorative cosmetics;
• Farmasi, which began its activity with the production of medicines, and later began to produce cosmetic care products for the skin of the face and hair;
• Bioscha, which sells its products in local stores. Its products are represented by means for cleansing, skin care, hair care, hygiene products;
• Harems, which has a large proportion of natural ingredients in its cosmetics and manufactures products for complex cleansing, care, skin protection from the sun, make-up products, and other beauty products;
• Myros, a responsible manufacturer that adds high quality natural olive oil to cosmetic formulations.

Many types of Turkish cosmetics contain natural essential oils.

Popular goods

Turkish cosmetics and its lines give preference to the production of the following cosmetic products, widely presented to customers:

• agents that slow down the aging process of the skin, as well as comprehensively protect it from the harmful effects of ultraviolet radiation, environmental pollution, which contribute to the rejuvenation of the epidermis, maintaining its healthy and attractive appearance;
• no less popular are retinol renewal creams marked with the Retin-A designation, as well as nutritional formulations based on the youth vitamin E,
• natural essential and vegetable oils that prevent dryness, promote rapid cell regeneration and antioxidant protection. They are applied to the skin and also taken orally (by mouth);
• formulations that moisturize the skin are in great demand, since the hot climate of Turkey requires frequent use of this particular group of cosmetics;
• rose water, perfectly replenishing the loss of valuable moisture by cells, smoothing, relieving inflammation and irritation of the skin surface;
• lumpy natural soap containing oil of the best varieties of olives, as well as laurel oil, gently and carefully cleansing the skin of the face, eliminating its dryness, irritation, redness and early wrinkles;
• masks based on brown Turkish clay, algae, volcanic ash, healing mud are considered the most effective, cleansing, restoring, tightening, renewing and protecting the skin means, therefore they are very popular not only among the local population, but also among visiting tourists;
• face gels with Aloe Vera, providing the skin with softness, tenderness, hydration, a beautiful appearance without inflammatory reactions, as well as actively regenerating the epidermis after sunburn. Carefully study their composition, in which the aloe content should be at least 90% and in no case 30 or 40%;
• face masks with unrefined natural olive oil of the best grades, nourishing, moisturizing, rejuvenating and protecting the epidermis from the harmful effects of external factors;
• eye creams containing a powerful antioxidant vitamin E, which removes wrinkles, tightens and refreshes this delicate skin;
• moisturizing night face creams with organic ingredients, which ensure the saturation of epidermal cells with moisture throughout the night, making the face look fresh, rested, smooth and radiant in the morning;
• CC-creams (all in one) with a complex of vitamins, minerals, sunscreens, which are a healing cocktail for the skin structure due to intense hydration, nutrition, saturation with all the necessary substances with the elimination of pigmentation and protection against premature aging.

Alexandra Anastasia Lisowska performed by Meriem Uzerli

Almost all the heroines of The Magnificent Century have such that one can envy. Especially good in the role of Alexandra Anastasia Lisowska, Melisa Sezen(Efsun) and more Melike Yalova(Isabella Fortuna). So we stop unnecessarily plucking eyebrows, if we sin with this, and wait until they grow back a little to give them the correct "flared" shape, slightly geometric, reminiscent of the wings of seagulls - with a clear and wide enough head of the eyebrow, pronounced bend and gradually tapering to no thin tip. If you are not sure if you can do it yourself, contact the wizard. Having given the eyebrows the perfect shape, all that remains is to comb them with a special brush or comb and emphasize with a pencil or eyebrow shadows. Please note that the shade does not give redhead (unless, of course, you are red-haired), and for light hair, choose light brown shades: black eyebrows for blondes look terrible.

See the plot for how to properly shape and style your eyebrows:

Eyeliner

Valide Sultan (actress Nehabat Chekhre)

Despite the fact that the traditional one assumes a very bright, almost charcoal eyeliner, the heroines prefer a more natural version. We are also for naturalness! Moreover, eyes thickly drawn with antimony are more appropriate at themed parties or themed romantic dates (provided that the man likes it) than in real European life. For brunettes and dark brown-haired women, you can use a black pencil, for the rest it is better to choose gray or brown, without mother-of-pearl. The line should be wide enough.

Firuze-Khatun (actress Cansu Dere)

You can bring the eyelid along the mucous membrane, but be careful: if the eyes are small, a dark eyeliner along the mucous membrane will visually reduce them. And be sure to blend the pencil towards the temples and up to give the eyes an almond-shaped oriental cut. On top, you can apply some shadows of the same color - to fix the pencil. Then blend them - and paint your eyelashes with mascara. Ready!

Seductive lips

Mahidevran Sultan (actress Nur Fettahoglu)

Focusing on the eyes, the heroines of The Magnificent Century leave their lips almost intact, and they do the right thing - two accents in one make-up is, most often, too much (the exception is a catwalk, a party and similar events). We follow the rule: lips should be neither too bright nor too shiny. It is better to use lipstick or a not very glossy shine of a natural shade, slightly richer than the lips themselves.

Isabella Fortuna (actress Melike Yalova)

For clothes of red shades, you can choose a brighter lipstick in the same range, see how well the makeup of Melike Yalova's lips harmonizes with her red velvet dress. It is good to use cosmetics, a little: the composition of such lipsticks includes extracts of ginger, pepper and similar components that cause a rush of blood to the lips and make them plump (however, to maintain the effect, they must be reapplied every hour and a half).

Perfect skin

Sadika-Khatun (actress Saadet Aksoy)

Most Turkish actresses are very careful about the uniformity of skin tone and have an impressive amount of bleaching agents in their beauty arsenal: in the east, fair skin is a sign of aristocracy. We like this trend, especially since a strong tan is not only harmful to the skin, but very often makes us older. It is not necessary to whiten the skin, but it is necessary to make its shade perfect. A good foundation will help. In summer, it is better to use lighter gel products that are invisible on the skin and do not interfere with her breathing.

How to choose the right makeup brushes. Watch the video!

Here's what's strange: Turkey is home to about 40 million women, and the cosmetics market is modest - with a turnover of only $ 2.5 billion. That is, on average, each Turkish woman spends about $ 20 a month on personal care. For comparison, in Western Europe this figure is 8 times higher. This does not mean that Turkish women do not pay attention to their appearance. It's just that traditional care rituals and home recipes prevail in the country, because the peculiarities of culture and religion strongly influence the way of life of local women.

How beautiful Turkish women are can be judged from the photographs of famous Turkish actresses Beren Saat, Ezgi Eyuboglu, Birce Akala.

For example, out of a 40 million female population, only 6 million are employed, the rest are housewives. This is why direct marketing cosmetics companies such as Oriflame and Avon have the biggest profits in Turkey. It is much easier for a Turkish girl to visit her friend and order cream and lipstick than to get to the mall.

Turkish beauty secrets have their origins in the harems of the Ottoman era. It was then that the main beauty standards and care procedures were born.

Hammam for body and soul

In fact, the hammam is not a Turkish bath, but just a type of bath in Islamic countries: Syria, Morocco, Uzbekistan, Iraq, Emirates, Libya, Tunisia. The name "hammam" comes from the Arabic "ham" - "hot", and is translated as "dissolving steam". The temperature in the hammam ranges from 35 to 55-60 degrees, and the humidity can reach 90%.

Such conditions have an excellent effect on the body: hammam helps to stabilize blood pressure, cure diseases of the joints and respiratory tract, accelerate the regeneration of skin cells, and cleanse pores. Hammam is also a good remedy for stress, nervous nerves and depression. A visit to the hammam is a whole ritual of several stages: warming up the body, soap massage, peeling with a special mitten, dousing with water and relaxation.

Soap massage as a guarantor of eternal youth

One of the most important procedures in the hammam is, of course, a soap massage. It helps to fight obesity, relieves stress, rejuvenates and heals the body. Such a massage can be carried out only in a hammam: at a temperature of 38-42 ° it is easier to tolerate, and high humidity protects the skin from drying out.

Unfortunately, not every Turkish woman has free time for a massage, so they carry out exfoliating procedures at home, most often using coffee grounds. The recipe is simple: brew a natural one and let it brew. Add olive oil in a ratio of 1: 3 to the coffee grounds and apply in circular massage movements to the skin of the body, paying special attention to problem areas.

Anti-acne black seed oil

Since childhood, Turkish women understand the variety of spices and know the beneficial properties of each of them. One of the most popular spices is black cumin, and the oil obtained from it is found in almost every home. It is believed that the daily use of a teaspoon of this oil increases vital energy, fights fatigue, strengthens the immune system, and normalizes metabolism.

As a care product, this oil, containing vitamins B, C, D, E, phospholipids and enzymes, is especially appreciated by girls with oily skin: it relieves inflammation, normalizes the functioning of the sebaceous glands, and acts as an antiseptic. For example, when signs of acne appear, Turkish women prepare such a mask: add two tablespoons of oil and an egg yolk to the pulp. Stir, apply for 15 minutes, rinse with warm water.

Dried fruits as the basis of the diet

In every Turkish house, there is always a bowl of dried fruits on the table. They are eaten instead of candies, used as snacks between meals. And that makes sense, that's why.

• Dried apricots rich in carotene, ascorbic acid, B vitamins, potassium and calcium. And only 5 pieces of this dried fruit contain the daily rate of iron. Dried apricots are especially useful for people with diseases of the cardiovascular system: it regulates blood pressure and increases the level of hemoglobin.
• Dates contain many amino acids, iron, vitamins A, B, C. Many Turkish women are sure that if you eat 10-15 of these fruits a day, you can cleanse the body of toxins.
• Raisin contains boron, which prevents the development of osteoporosis, and manganese, which is essential for the thyroid gland. Plus potassium, iron, vitamins B1, B2 and B5. Also, raisins are considered an antidepressant - it improves mood and calms the nervous system.

You should not get carried away with eating dried fruits - they are quite high in calories. Although the Turkish women do not seem to be embarrassed at all. A woman with a noticeable tummy and a round booty is, one might say, the standard of Turkish beauty.

Threading: not just eyebrows

Perhaps the main beauty problem of Turkish women is the increased growth of unwanted hair, with which the female population is in an ongoing struggle. And if wax helps to cope with vegetation on the legs and in the zone, then everything would be difficult with hair removal on the face - if not for the traditional threading technique.

In the Arab countries, there was an ancient rite, when before the wedding, the bride removed all hair on her body with a thread. This technique only seems simple, in fact, the process is laborious, and the work is delicate. The main advantage is that hair can be easily removed even from hard-to-reach areas. In addition, such epilation is less traumatic, since there is no mechanical or thermal effect. Due to the fact that the hair is removed quickly and at the root, it grows back more slowly and subsequently becomes thinner.

Sour milk instead of shampoo

Plunging into the fairy tale of the Turkish night, it is impossible to take your eyes off this gaze of an oriental woman, striking in depth, captivating and beckoning.

Since ancient times, oriental women have attracted attention with their pitch-black eyes, and therefore the makeup of Turkish women makes their eyes expressive.

Briefly about the main thing:

Combinations of color palette in Turkish makeup

In Turkish makeup, makeup artists focus on the eyes

When performing makeup in Turkish style, remember that this type of makeup is suitable for women with brown and green eyes, as well as owners chestnut and black like hair pitch. Blondes need to be selective about oriental makeup.

Makeup artists in Turkish makeup focus on the eyes... There is a tradition to draw the inner eyelid with antimony, while completely painting over the entire inner part of the mucous membrane of the eye, creating a contrast with the white of the eye. The impression of "black eyes" is visually created, although Turkish women have different shades of eyes, even light blue.

Sequins and rhinestones, often women apply them to eyelashes, forehead, eyelids.

Turkish makeup performed in pearlescent and matte colors. Since the passion of oriental women is various kinds of sequins and rhinestones, women often apply them to their eyelashes, forehead, eyelids. When emphasizing the natural color of the eyes, it is necessary to carefully select the shades of the eyeshadow.

Owners brown and black eyes shades of bright blue, blue, brown, green, yellow are suitable.

Light blue eyes Perfectly reflect lilac, pink, purple, gold and gray eyeshadow colors. These color palettes can be used both separately and in combination with each other.

But still, we must not forget about the presence in the makeup of the typical Turkish style, black color, which should still occupy a dominant position.

Create complexion and correct imperfections

You can revitalize your face with blush, mostly tan.

In Turkish makeup, everything is directed towards the eyes, so the complexion should be even. For light skin, apply an ivory foundation with a mattifying effect. This is necessary to eliminate excess shine and create a smooth skin effect.

You can revitalize your face with blush, mostly tan. The use of bright tones of blush when performing oriental makeup is not recommended.

Flawless oriental makeup is impossible without a spectacular eyebrow line. The shape can be of various thicknesses, but the main one is with a clear line. When creating an eyebrow line, there should be no extra protruding hairs that can ruin the neat look of the makeup.

Turkish lips sensuality

Turkish women always wear natural lipstick

Women of turkey attract not only with velvet eyes, but also with beautiful lips. For lip makeup, you should use a warm lipstick with a moisturizing effect, avoiding the use of glossy or pearlescent gloss.

It is important to note that Turkish women always use lipstick in shades, so gentle caramel, beige shades are ideal. Sometimes you can paint your lips with brown lipstick, but don't let it be too dark.

So what are they "oriental eyes"?

The eyeshadow is applied in a combination of several colors, which makes it possible to experience the luxury of makeup.

With a wide brush, shadows are applied to the upper eyelid, continuing the application until the eyebrow line, then outlined with shadows and the line of the lower eyelashes. Based on the chosen color scheme, the shadows are applied in a combination of several colors, which makes it possible to experience the luxury of makeup.

Next, we move on to drawing the line of the eyes. To do this, the upper and lower eyelids are circled with a thick black liquid eyeliner, creating almond-shaped eyes. Use dark shadows to complete the outline of the entire eye.

You can experiment with arrows to help you create a continuation of the eye line, or create a new, separate, flowing line. With the help of a pencil, if desired, you need to walk along the mucous part of the eyelid, giving the look an oriental mystery and languor.

The final stage of makeup is the application of mascara to the eyelashes. The upper eyelashes are painted over in several layers, and the lower ones - with one layer of mascara.

With a wave of luxurious eyelashes and piercing, mysterious oriental gaze, conquer the hearts of men.

To your attention is provided an interesting, and most importantly, educational video that will allow you to see in practice the application turkish makeup.

The cosmetics sector has been one of the fastest growing and most promising areas in Turkey in the past few years. Cosmetics and body care products are a relatively new segment of products in this country, but they are mobile and quickly adapting to global consumer demands.

Varieties of Turkish cosmetics

The most popular products in the Turkish cosmetic market are:

Body care products, toiletries for men;

Products for depilation;

Lumpy soaps, bath liquids and shower gels;

Decorative cosmetics for make-up;

Deodorants and antiperspirants;

Perfume, colognes;

Baby skin care products;

Oral hygiene products (toothpastes and powders for cleaning teeth, rinsing the mouth, etc.).

What are the most popular products

The shampoo segment demonstrates the lion's share of the market and the demand among consumers. Another group of cosmetic products with high growth potential in the Turkish market is made up of special products for skin protection, which is caused by the growing interest and concern for maintaining health in correlation with beauty procedures.

Most women spend significant amounts of money on Turkish cosmetics and body and skin care products, in particular, products that slow down the aging process of the skin, the appearance of wrinkles or eliminate skin diseases. Formulations containing retinol (Retin-A) and nutrients such as vitamin E are very popular.

Not just for women ...

Over the past few years, a significant increase in demand has been recorded in the segment of men's cosmetics: companies producing these products have noticed an increased interest in men's skin care products that help to ensure a healthy look for the long term. This aspect is culturally conditioned: Turkish manufacturers take into account the specifics of the global cosmetic market as well as possible, which is manifested, in particular, in carefully designed packaging of new products introduced to the market with the interests of the buyer in mind.

The main thing is the interests of the consumer

Turkish cosmetics in the world market are mainly represented by two groups of goods. In particular, these are:

Products that slow down the aging process of the skin, protect against the harmful effects of ultraviolet rays, pollutants in the atmosphere and prevent the formation of cellulite. Increased demand for sun protection (UV) cosmetics is observed in all age groups of consumers, this applies to both women and men who want to keep their youth as long as possible.

Eau de toilette products, cologne), targeted at a group of young people (15-25 years old), fully consistent with American and Western European standards.

Entering the world market

The Turkish cosmetic market is becoming more and more diversified, quality is constantly improving, production capacity and the range of cosmetic products are being improved. In addition to large companies, local manufacturers also work. Most of the organizations that produce Turkish cosmetics, Farmasi, for example, have reached world quality standards and have quality certificates for compliance with ISO 9000 and ISO 14001.

New and competitive products are increasingly appearing on the Turkish market. These include: natural soaps, shampoos based on natural ingredients and herbs. Medicinal products, including the world famous Turkish laurel soap and olive oil soap, are mass-produced by small local businesses.

The Turkish cosmetics sector is currently mainly export-oriented. Local manufacturers have a number of their own brands in this segment, which have already won the recognition of regular Turkish consumers and admirers abroad. But some cosmetics are still rarely found abroad, for example, Turkish cosmetics Bioscha are presented mainly in local stores, in other countries it is quite rare. Most of the companies in this area of ​​industry are located in Istanbul.

What products are on sale?

The Turkish cosmetics sector consists of 5 main product groups:

Bath liquids and gels, pre-lotions and soaps, deodorants, antiperspirants, salts, oils, lotions and other shower products, hair removal products, indoor air fresheners, disposable diapers, sanitary napkins, wet wipes, etc. it is important that Turkish cosmetics Harems and products of other brands contain only natural ingredients.

Products for beauty, make-up, skin care products (creams for face, body, moisturizing lotions and powders, preparations for cleansing the skin, eye and lip makeup, preparations for manicure and pedicure, skin protection from the sun, tanning fixtures and others products.

Hair products: shampoos, conditioners, lotions, preparations and devices for straightening and curling, liquids and sprays, dyes, varnishes and other hair products.

Perfumes and eau de toilette: perfumes, colognes, products, accessories, etc. According to reviews of Turkish cosmetics, men in Turkey prefer citrus-scented colognes.

Products for dental and oral hygiene: aerosols, liquids, toothpastes and powders for cleaning teeth, rinsing and refreshing the mouth, dental floss, etc.

According to surveys, Turkish bath products and men's cosmetics have the highest rates of demand among consumers. Shampoos and hair care products occupy the second position, while the third is dominated by makeup products and women's body care creams.