23.03.2022

Launch of the first prada women's shoe collection. History of the Prada brand. LG Prada mobile phone

Prada is one of the most famous fashion houses of our time, which every season pleases fashionistas and fashionistas not only with new collections of clothes, but also with collections of accessories, shoes, perfumes and, more recently, gadgets. But it all started as a small bag shop in Milan, and like all established brands, Prada's development path was not easy. Today we take a look at what the Prada story really is.

History of Prada

It was 1913, when an almost unknown Mario Prada decided to open a small shop in Milan and sell elegant travel bags of his own production there. This is how the first Prada store appeared in Milan, by the way, the headquarters of the Prada fashion house is still located in Milan. Thanks to the use of exotic materials, namely soft walrus leather, Prada quickly gained popularity among the elite throughout Europe and subsequently around the world. At that time, the trademark was called "Fratelli Prada", which meant Prada Brothers. Only when the daughter of Mario - Louise Prada became the head of the company, the brand received the modern abbreviated name Prada.

Louise Prada

In 1958, Louise Prada, the daughter of the founder of the fashion house, Mario Prada, becomes the head of the company and determines new trends in the development of the brand - entering new markets, or rather the American accessories market. Subsequently, Prada entered the American market in 1970. The most attractive for American aristocrats of that time was the use of exclusive materials for the manufacture and decoration of Prada bags - crystals, expensive woods and tortoise shells. But despite the elegance and exclusivity, Prada bags seemed bulky for everyday use and sales were very poor.

Miuccia Prada at the head of the fashion house

In 1979, when the Prada fashion house was threatened with a financial crisis, it was decided to appoint Miuchia Prada, the granddaughter of the Prada brand creator, as the head of the company. Subsequently, this decision will lead Prada to the world famous brand that the company is now.

Miuccia Prada

Having slightly tightened the financial position of the company, the new director of Prada, Miuchiya, decides to create a new direction in the manufactured products - ready-made designer clothes.

First Prada Collection

After many years, or rather 10 years after the appointment of Mario Prada's granddaughter as director of the company, Prada decides to master a new product segment - designer clothes, and in 1989 Prada debuts the first pret-a-porte collection of designer clothes. This collection was designed in soothing colors and the predominant color was black. All lines were simple and elegant without any sharp transitions, cuts or contrasts. Literally immediately after the release of the first collection of ready-to-wear, Prada received its regular customers who preferred elegant chic in clothes and accessories.

It was thanks to the first collection of clothes that Prada gained fame not only as an accessories brand, but also as a brand of chic and elegant designer clothes.

Pradacreates a brandmiu miu

Miuccia Prada's main brand was doing well, but not all niches were closed in terms of apparel and accessories. Prada has already attempted to fill the niche of youth fashion, but has not been able to raise even the level of self-sufficiency and pay off the debts that the loss-making Roman fashion house Fendi had after buying Prada fashion house. Prada sold its stake in Rome-based fashion house Fendi to French company LVMH in the early 90s, saving Fendi's massive maintenance costs.

In 1992, Prada decides to create its own youth brand Miu Miu, the name of which was coined from the abbreviation of the name Miuchia Prada. At the moment, Miu Miu release fashionable designer clothes at affordable prices, but that's another story ...

Fashion housePradaexpands the scope of activities

In the early 1990s, Prada expanded its accessories line with its own design and branded sunglasses. Interestingly, the glasses were produced in thick square frames of various colors, which at that time looked very strange and for this they received the nickname “Ugly Prada”. But over time, everyone got used to the unusual novelty and it was these glasses that became the hallmark of Prada.

Later, in collaboration with the Spanish company PUIG, the Prada fashion house acquires its own line of perfumes.

Already in May 2007, Prada, together with LG Electronics, a manufacturer of cell phones and household appliances, released the first phone under the Prada brand, the model was called LG Prada (KE 850). The cost of the phone was $800, which meant that the phone was not available to the average buyer, and only rich people, who were Prada's main buyers, could afford it.

Subsequently, 2 more Prada phones were released by the same manufacturer - LG Prada 2 (KF 900) in 2009 and LG Prada 3 (P 940) based on Android at the end of 2011.

BrandPrada. Modernity

At the moment, Prada is one of the world's largest brands in the production and sale of luxury clothing, shoes and accessories, or premium, as they like to call it in our countries. Prada has many stores and boutiques under its own brand all over the world, in particular, 10 boutiques and 2 large branded stores in America in cities with a population of over a million, such as New York, Los Angeles, Washington, etc.

Also, Prada is working on a franchise with many retail chains for retailing clothes, shoes and accessories, which allows fashionistas and fashionistas to enjoy Prada products almost anywhere in the world. You can see all the addresses of branded stores of different brands in our section "Addresses of branded stores"

It is probably difficult to find a person who has at least a remote idea of \u200b\u200bfashion, but at the same time has never heard of Prada. The world-famous Fashion House is now engaged in a wide variety of clothing, both women's and men's, shoes, perfumes and accessories. Brand Prada also flaunts on the company's mobile phones LG(LG Prada could go down in history as the world's first finger-friendly phone) on a wristwatch. This name has firmly entered the culture and is periodically mentioned in the media (it seems that everyone has watched the film The Devil Wears Prada, based on the novel of the same name).

And it all started with a small leather goods shop Fratelli Prada (it. "Brothers Prada"), which opened in 1913 in Milan (Milan, Italy) - there to this day is the headquarters Prada S.p.A. Founded by brothers Mario and Martino Prada (Mario and Martino Prada). At first, the assortment was based on suitcases and travel bags exported from the UK, on which the brand was placed. Fratelli Prada. But the store did not sell everything in a row - the brothers initially relied on high-quality stylish products that were not available to everyone. The calculation turned out to be correct - quite quickly Fratelli Prada becomes one of the famous brands in the fashion world. By 1970 he comes to the USA and Latin America.

However, it's one thing to be just famous, another to become a trendsetter. It is not known what it would be now Prada, if not for Miuccia Prada, Mario's granddaughter. She took over the board in 1979. However, she did not carry out the coup alone, but in alliance with businessman Patrizio Bertelli, whom she met in 1977. Together they did Prada what the brand is now. The relationship between Miucia and Patrizio was not limited to business only - in 1987 they got married.

First of all, Miuchiya has expanded its product range by adding leather accessories and clothing. It took quite a long time, because such things are not carried out overnight. First clothing collection Prada(and developed by Miuchiya herself) was introduced in 1988. The public took it with a bang. Thus, a new brand was born, replacing Fratelli Prada.

One of the features of the brand Prada is the desire to preserve traditions. So, all manufactured products are extremely expensive. When it was necessary to create a line of inexpensive youth clothing, it was decided not to dilute the Prada, but to create a new brand - this is how the brand appeared in 1992 miu miu .

To date, the brand Prada is a synonym for success and prosperity. Brand boutiques of the brand can be found in many cities around the world. Many of these stores have been designed by well-known architects. About success Prada says the fact that this particular fashion brand is the leader in the number of fakes.

Prada(Prada) is an Italian fashion house specializing in the production of men's and women's clothing, shoes, accessories and perfumes. It also manufactures furniture. The brand was founded in 1913 by Mario Prada. For 2014, Prada's creative director is Miuccia Prada, and Carlo Mazzi is the company's president.

Prada Group owns Church`s, Car Shoe and Miu Miu brands.

Brand history

Brand foundation

In 1913, Mario Prada opened a small leather goods shop in the Galleria Vittorio Emanuele II passage in Milan. He connected his brother Martino to the business. The boutique was named Fratelli Prada, which means "Prada Brothers" in Italian. Mario offered his customers quality accessories with exclusive design, made from the finest materials. In the early years after its founding, the Prada name became synonymous with elegant and practical luxury.

Mario Prada died in 1952.

In 1958, the leadership of Fratelli Prada passed to Louise, the daughter of Mario Prada. She managed to ensure that brand products began to be sold not only in Europe, but also abroad.

New era of Prada

In 1978, Miuccia Prada, the granddaughter of the founder of the company, met the Italian entrepreneur Patrizio Bertelli at an exhibition in Milan. At that time, Patrizio owned a leather goods factory.

In 1978, Miuccia Prada inherited from her mother Louise Prada SpA, a company that produced and sold leather goods.

In 1978, Patrizio Bertelli received an exclusive contract to manufacture and distribute Prada products.

In 1983, Prada opened its second store on the prestigious Via della Spiga in Milan.

In 1986, the Prada mono-brand store opened in New York.

Miuccia and Patrizio got married in 1988. Prada created collections for the brand, Bertelli was responsible for the commercial side of the business.

In 1989, Miuccia Prada presented the first Prada women's ready-to-wear collection for fall-winter 1989/1990. The outfits of the brand were distinguished by the purity of lines and monochrome. This approach ran counter to global trends - aggressive sexuality, universal kitsch - the era of Gianni Versace, Azzedine Alai and others. Prada's clients were people who prefer elegant and laconic luxury.

In the early 1990s Miuccia Prada launched the production of sunglasses.

In 1993, the company founded the Miu Miu brand. In the same year, the PradaMilanoArte project was launched, which in 1995 turned into the Fondazione Prada charitable cultural foundation.

In the mid 1990s. The fashion house has launched a men's line of clothing, shoes and accessories Prada.

In 1997, the Prada Sport line was launched, offering sport-casual outfits.

In 1999, the Prada Group acquired Jil Sander.

Development of the Fashion House

In 2000, the Prada Group became the owners of the Azzedine Alaia brand.

In 2001, the Prada Group acquired the Italian shoe brand Car Shoe.

In 2002, a Prada boutique was opened in Tretyakovskiy Proyezd in Moscow. By this time, 160 mono-brand stores of the Fashion House were operating all over the world.

In 2006, the Fashion House's net profit growth amounted to 52 million pounds. In the same year, Prada Group sold Jil Sander to Change Capital Partners, an investment corporation. In 2006, the Fashion House gained full control over the Church's brand by buying 55% of its shares.

The Devil Wears Prada by David Frankel was released in 2006. The main character of the picture, performed by Meryl Streep, has repeatedly appeared in the brand's kits.

In 2007, Azzedine Alaya bought 100% of his brand shares from Prada Group. The Italian company retained a license for the production of shoes and leather goods.

“I am incredibly grateful to the Prada Group for their continued and dedicated support of the Alaia brand over the past years. In particular, I would like to express my personal gratitude to Patrizio Bertelli for the attention and sensitivity shown to my work, and I wish his cause continued prosperity and growth.”

Azzedine Alaya

Carla Sozzani called the deal "the most unprecedented friendly action in the history of the Italian fashion business."

In 2008, the company allocated funds for the construction of a 20-meter transformer building in Seoul. The official opening of the constructor pavilion took place in April 2009 and was accompanied by an exhibition of Prada skirts. The new building can change the facade and floor configuration - take the form of a hexagon, cross, rectangle and sphere.

In 2009, the Fashion House released a 706-page book called Prada. It included chronologies of the brand's development over the past thirty years, more than 4,000 photos from shows, etc. The book was designed by the designers of the New York studio 2x4. The publication cost was $150.

“We wanted to fully reveal to readers all the many aspects and nuances of the world of Prada. After all, this is not just a brand, we have long gone beyond boutiques and showrooms. We have always provoked, looked for something new, strived for fashion to become something natural for the whole world. This is exactly what we wanted to talk about.”

In 2010, Prada launched a capsule collection of women's shopping bags made from eco-friendly materials. Abstract, geometric and floral patterns were used as prints.

In the same year, the brand introduced the women's capsule collection Prada Print Collection. The basis for it was the sets from the archives of the 1950s. Fashion house. In this collection, Miuccia Prada offered many A-line dresses in silk and cotton.

New projects

In 2010, the Fashion House launched the Country of Origin project, within which it presented 4 collections: Scottish, Indian, Japanese and Peruvian. The Prada Made in Scotland line includes woolen kilts, and the Prada Made in India collection includes handmade outfits adorned with traditional Indian chinkari embroidery. The Prada Made in Peru series included pullovers, alpaca jeans, and the Prada Made in Japan collection included four different fabrics.

In 2011, Prada released a limited collection of Saffiano Righe travel bags in saffiano. Bright accessories were designed for business wardrobe and travel.

In 2011, the Fashion House released a Christmas series of key rings. Accessories were made in the form of animals in fashionable outfits. The cost of one item was $150.

In 2011, Prada presented a rebellious collection of women's shoes spring-summer 2012. The models were decorated with details referring to the cars of the late 1940s-1950s. - "tongues of flame" flying out of the exhaust pipe, the "fins" of the Cadillac. The fashion house decorated the shoes with brooches and bows. The collection was made in red, yellow, blue, beige, light blue, burgundy, green, black and their combinations.

In 2011, the Fashion House's profit increased by 75% compared to last year. The company has listed its shares on the Hong Kong Stock Exchange.

In 2012, Hollywood actors Willem Dafoe, Adrien Brody, Gary Oldman, Jamie Bell, Tim Roth and others took part in the Prada men's show autumn-winter 2012/2013.

In 2012, Prada designed the uniform of the Italian sailing team for the XXX Summer Olympics.

In 2013, Anne Hathaway appeared at the Oscars in a soft pink floor-length Prada dress and was named best actress at the evening. Ann made the decision to wear Prada a few hours before the start of the event. She was supposed to go to the Oscars in a Valentino dress, but abandoned it at the last moment because of a similar outfit by another actress.

In 2014, 13 celebrities chose Prada outfits for the Oscars at once. Among them are Steve McQueen, Alfonso Cuaron "Best Supporting Actress" Lupita Nyong'o, who chose a sky blue dress, and others.

In 2014, the Fashion House transferred funds to the Italian restoration laboratory Opificio delle Pietre Dure to restore the painting "The Last Supper" by Giorgio Vasari. The canvas was damaged during a flood in 1966 in Florence.

“The restoration of a painting by Giorgio Vasari is a dream come true. For 40 years, The Last Supper has been waiting for restoration work, and now, thanks to Prada and the Italian National Fund, they have finally begun.”

Marco Chiatti, Director of the Opificio delle Pietre Dure Institute

In the same year, the Fondazione Prada fund allocated 200,000 euros to restore the ancient church of San Donato, located in the Italian city of Arezzo.

From March 20 to March 22, 2014, the Prada boutique in Paris invited customers to create their dream shoes. It was possible to independently choose the model of shoes, material, color of the pair and shade of the sole. The shoes created by the client were signed with his initials - right under the golden logo of the Fashion House. The finished Prada pair was delivered to the customer's home a month later in a luxurious box, matched to the color of the shoes.

In 2014, as part of the 53rd annual Salone Internazionale del Mobile in Milan, Prada presented the CloverLeaf collection of sofas designed by Verner Panton. Curved furniture was upholstered in purple-red, emerald green, and gold.

In 2014, Miuccia Prada stepped down as president of the fashion house. Her position was taken by Carlo Mazzi, who has been her deputy since 2007. Miuccia Prada became co-executive director of Prada.

Collaborations

LG Electronics

In May 2007, Prada and LG Electronics introduced the LG Prada KE850 cellular touch phone. The device received awards: "Best Fashion Phone" from What Mobile Awards, "Fashion Phone of the Year" from Mobile Choice, as well as International Forum Design and Red Dot Design Award.

In 2009, the LG Prada KF900 phone went on sale. The model was equipped with a slider keyboard and supported 3G communication.

At the end of 2011, the companies added an Android smartphone LG Prada P940.

Herzog&de Meuron

In 2009, the Swedish architectural firm Herzog & de Meuron created patterns in the form of diagrams for Prada T-shirts.

M/M Paris

In 2010, Prada released an exclusive collection of five T-shirts in collaboration with the French brand M/M Paris. Letters became the main print of the collaboration called Pradalphabet.

Vahram Muratyan

In 2012, artist and blogger Vahram Muratyan created a limited collection of men's and women's T-shirts for Prada. They depicted accessories, boots, shoes, sunglasses, as well as other items and details of the Prada spring-summer 2012 collection.

Dover Street Market

In December 2013, for the opening of the seven-story New York department store Dover Street Market, Prada released a capsule collection of women's clothing and accessories Prada Dover Street Market New York. It featured 12 items: pleated midi skirts, woolen jumpers, sundresses, raincoats, bags, shoes, etc. The colors of the collection were brown, grey, olive and green.

In May 2014, Prada created a collection for Dover Street Market inspired by their own 2008 archives. It presented sets made of organza, dresses with a floral pattern.

Lamborghini

In 2013, for the 50th anniversary of Lamborghini, Prada created an exclusive collection of men's moccasins for driving luxury cars. The shoes were presented in three colors, blue, red and black, and are available for two weeks at Prada boutiques.

Printemps

In 2013, for the Christmas holidays, Prada decorated the windows of the Parisian department store Printemps. The fashion house decorated the facade of the building with a giant Santa Claus on a 16-meter sleigh, decorated 11 shop windows with teddy bears.

Neiman Marcus

In 2014, the Neiman Marcus for Prada limited collection went on sale. The American artist created pop-art prints depicting female portraits for the brand's bags.

Prada and the stage

In 1966, Prada created a wedding suit for Leonardo DiCaprio's Romeo in Romeo + Juliet by Baz Luhrmann.

In 2009, Prada designed the costumes for Giuseppe Verdi's opera Atilla, staged by the New York Metropolitan Opera.

In 2011, Prada created stage costumes for Meng Jinhu's Utopia of Love.

In 2012, Catherine Martin, costume designer for Baz Luhrmann's The Great Gatsby, asked Prada to design outfits for the film. As a result of the collaboration, the Fashion House prepared 40 sets in the style of the 1920s. According to Miucci, she drew inspiration from the works of Francis Scott Fitzgerald and from the Prada archives.

“Baz and Miuccia have always been connected by their passionate desire to translate the classics into a modern language and use historical references in their work. This connection formed the basis of their work on The Great Gatsby.

Katherine Martin

Most of the outfits were created for the heroine Daisy Buchanan performed by Carey Mulligan: an orange organza dress decorated with sequins, a bustier dress with rhinestones and fringe, a blue outfit embroidered with sequins, etc.

From May 1 to May 12, 2013, an exhibition of costumes for the film The Great Gatsby opened in the New York Prada boutique.

In 2014, Prada created a luggage set for Wes Anderson's The Grand Budapest Hotel. Each model is in accordance with the requirements of the 1930s. was supplemented with internal drawers and sliding compartments, which allowed representatives of high society to travel in comfort. All items have been personalized by artist Mike Casal. He applied the initials of the heroine Mdm to the leather of suitcases and travel trunks. C.V.D.u.T (Madame Céline Villeneuve Desgoffe und Taxis) in the style characteristic of that time.

Celebrity Choice

Prada fans include Cameron Diaz, Eva Longoria, Anna Wintour, Jessica Bill, Emily Blunt, Gwyneth Paltrow, Eva Mendes, Salma Hayek, Robert Pattinson, Adrien Brody, Rooney Mara, Diane Kruger, Scarlett Johansson, Christina Ricci, Ashton Kutcher, Michelle Williams , Mia Wasikowska, Kate Bosworth, Mila Jovovich, Julia Roberts and others.

Marc Jacobs has a particular weakness for Prada skirts.

“A few years ago I discovered pencil skirts. So now my main love is Prada skirts. They are very comfortable. When I wear them, I feel happy. I've been buying more and more and now I just can't stop wearing them."

Marc Jacobs

In 2013, the designer began wearing the brand's women's coats as well. At the premiere of The Great Gatsby, he wore a black coat with a floral white print from the Prada spring-summer 2013 collection. Anna Wintour chose the same set for this evening.

In 2014, Marc Jacobs and Katie Grand appeared together in matching fur coats from the Prada spring-summer 2014 collection.

In the same year, at the Free Arts NYC Art Auction evening, Mark chose the brand's blue women's coat embroidered with stones.

Recently, I thought that maybe it would be nice to re-watch the movie The Devil Wears Prada. A really interesting film with a lot of references to the world of fashion. And the main character, who is so similar to Anna Wintour, however, is not surprising, because the book on which the film was made was written by Wintour's former assistant. And Demarchelier, who could not help but be mentioned. And, of course, Prada. It is no coincidence that the main character of this film is dressed in Prada, because Prada is a strict style, straight lines, clear silhouettes, rough materials. Clothing is a fortress. Clothing for an iron lady, however, is too soft, more likely for a steel lady.

Today, Prada produces both clothes and accessories, shoes, and in 2007 Prada even released its own LG Prada (KE850), which was sold for $800. Prada is both a fashion house and a trademark. Prada is headquartered in Milan.

The history of Prada began at the beginning of the 20th century, more precisely in 1913, when a man named Mario Prada opened a small shop where he sold travel bags. That's right, the history of Prada began with bags. Mario Prado also used soft walrus skin, a very exotic material, for the manufacture of bags, which attracted wealthy customers. At that time the company was called Prada Brothers. After the death of Mario, his daughter, Luisa Prada, takes over the management of the company. It happened in 1958. At the same time, the company gets its name, known to this day - Prada.

By the 1970s, Prada produces truly luxurious bags: decorated with crystals, rare woods, but they no longer bring their former income, and Prada also begins to produce clothes.

Bags and perfumes from Prada

In 1973, the family business was headed by the granddaughter of Mario Prada - Miuccia (Miuccia) Prada. It was under Miuccia that Prada gained worldwide fame. A line of youth clothing was also launched - Miu Miu, short for Miuchiya's name. Prada also took up the production of sunglasses, in bulky square frames in bright colors. Such glasses were immediately dubbed "ugly Prada", but after a while they became real symbols of the brand.

Miuccia Prada was born on May 10, 1949. She is the youngest granddaughter of Mario Prada, the founder of the company. Miuccia Doctor of Political Science and Philosophy. In her youth, she joined the Italian Communist Party and actively fought for the rights of the women of Milan. Married. Her husband Patrizio Bertelli, a former salesman, is now also actively involved in the management of the family business, Prada.

Miuccia Prada is today called one of the most influential designers in the fashion world, "the first lady of Italian fashion", she is also modest and intelligent. Doesn't like talking to reporters. Her interviews are a rarity. At the shows, she only peeks out from behind the curtains for a second on the podium, explaining that it would be stupid of her: “wading around the podium after all my luxurious fashion models is not a good idea.” In her opinion, “a designer cannot be successful if, in addition to his main collections, he does not create at least shoes and bags.” When asked if she wears clothes from other designers, in one of her few interviews, Miuccia Prada replied that yes, but only if "they are either dead or poor." When asked what is the secret of her success, Miuccia invariably answers only that "she just lives."

The new collection of clothes Miuccia Parada "Autumn-Winter 2012-2013", which was shown in Milan, was dedicated to power. In her new collection, the designer asked herself the question of how power is dressed, and decided to give men more power and power with their clothes. There are many elegant coats, white shirts, formal suits, vests in this collection. And movie stars, for example, Willem Dafoe, Garrett Hedlund, Tim Roth, Adrien Brody, acted as representatives of power on the podium. The scenery was a screen on which there was an image of the Palace of Power, illuminated by neon lights.

Prada collections spring 2012

Prada is famous for the architecture of its boutiques, which are located in many major cities around the world. This is how the boutique in Tokyo stands out with its architecture, which has a pentagonal shape and consists of six floors. Its façade is made of diamond-shaped glass and continues into the roof. This boutique is a very memorable building. The Texas Prada boutique is also known.

The Prada house has acquired such brands as Gilles Sander, Helmut Lang, Azzedine. For some time they also owned the fashion house Fendi, but it turned out to be a loss-making project. And soon it was sold to Michael Jackson, who entrusted his sister to manage it. In terms of its influence in the fashion world, Prada today can compete even with such a giant of the fashion industry as a corporation.

It was named Fratelli Prada, which means "Prada Brothers" in Italian. Mario offered his customers quality accessories with exclusive design, made from the finest materials. In the early years after its founding, the Prada name became synonymous with elegant and practical luxury.

Mario Prada died in 1952.

In 1958, the leadership of Fratelli Prada passed to Louise, the daughter of Mario Prada. She managed to ensure that brand products began to be sold not only in Europe, but also abroad.

New era of Prada

In 1978, Miuccia Prada inherited from her mother Louise Prada SpA, a company that produced and sold leather goods.

In 1978, Patrizio Bertelli received an exclusive contract to manufacture and distribute Prada products.

In 1983, Prada opened its second store on the prestigious Via della Spiga in Milan.

In 1993, the company founded the brand. In the same year, the PradaMilanoArte project was launched, which in 1995 turned into the Fondazione Prada charitable cultural foundation.

In the mid 1990s. The fashion house has launched a men's line of clothing, shoes and accessories Prada.

In 1997, the Prada Sport line was launched, offering sport-casual outfits.

In 1999, the Prada Group acquired Jil Sander.

Development of the Fashion House

In 2000, the Prada Group became the owners of the Azzedine Alaia brand.

In 2001, the Prada Group acquired the Italian shoe brand Car Shoe.

In 2002, a Prada boutique was opened in Tretyakovskiy Proyezd in Moscow. By this time, 160 mono-brand stores of the Fashion House were operating all over the world.

The Devil Wears Prada by David Frankel was released in 2006. The main character of the picture, performed by Meryl Streep, has repeatedly appeared in the brand's kits.

In 2007, Azzedine Alaya bought 100% of his brand shares from Prada Group. The Italian company retained a license for the production of shoes and leather goods.

“I am incredibly grateful to the Prada Group for their continued and dedicated support of the Alaia brand over the past years. In particular, I would like to express my personal gratitude to Patrizio Bertelli for the attention and sensitivity shown to my work, and I wish his cause continued prosperity and growth.”

Azzedine Alaya

Carla Sozzani called the deal "the most unprecedented friendly action in the history of the Italian fashion business."

In 2008, the company allocated funds for the construction of a 20-meter transformer building in Seoul. The official opening of the constructor pavilion took place in April 2009 and was accompanied by the Prada exhibition. The new building can change the facade and floor configuration - take the form of a hexagon, cross, rectangle and sphere.

In 2009, the Fashion House released a 706-page book called Prada. It included timelines of the brand's development over the past thirty years, more than 4,000 photos from fashion shows, etc. New York studio 2?4 worked on the design of the book. The publication cost was $150.

“We wanted to fully reveal to readers all the many aspects and nuances of the world of Prada. After all, this is not just a brand, we have long gone beyond boutiques and showrooms. We have always provoked, looked for something new, strived for fashion to become something natural for the whole world. This is exactly what we wanted to talk about.”

In 2010, Prada launched a capsule collection of women's shopping bags made from eco-friendly materials. Abstract, geometric and floral patterns were used as prints.

In the same year, the brand introduced the Prada Print Collection for women. The basis for it was the sets from the archives of the 1950s. Fashion house. In this collection, Miuccia Prada offered many in silk and cotton.

New projects

In 2010, the Fashion House launched the Country of Origin project, within which it presented 4 collections: Scottish, Indian, Japanese and Peruvian. The Prada Made in Scotland line includes woolen ones; in the Prada Made in India collection, the brand introduced handmade outfits adorned with traditional Indian chinkari embroidery. Alpaca was present in the Prada Made in Peru series, the Prada Made in Japan collection included four different types of fabric.

M/M Paris

In 2010, Prada released an exclusive collection of five T-shirts in collaboration with the French brand M/M Paris. Letters became the main print of the collaboration called Pradalphabet.

Vahram Muratyan

Dover Street Market

In December 2013, for the opening of the seven-story New York department store Dover Street Market, Prada released a capsule collection of women's clothing and accessories Prada Dover Street Market New York. It featured 12 items: pleated midi skirts, woolen skirts, sundresses, raincoats, bags, shoes, etc. The colors of the collection were brown, gray, olive and green.

In May 2014, Prada created a collection for Dover Street Market inspired by their own 2008 archives. It presented sets made of organza, dresses with a floral pattern.

Lamborghini

In 2013, for the 50th anniversary of Lamborghini, Prada created an exclusive collection of men's luxury cars. The shoes were presented in three colors, blue, red and black, and are available for two weeks at Prada boutiques.

Printemps

Neiman Marcus

In 2014, the Neiman Marcus for Prada limited collection went on sale. The American artist created pop-art prints depicting female portraits for the brand's bags.

Prada and the stage

In 1966, Prada created a wedding suit for Leonardo DiCaprio's Romeo in Romeo + Juliet by Baz Luhrmann.

In 2009, Prada designed the costumes for Giuseppe Verdi's opera Atilla, staged by the New York Metropolitan Opera.

In 2011, Prada created stage costumes for Meng Jinhu's Utopia of Love.

“Baz and Miuccia have always been connected by their passionate desire to translate the classics into a modern language and use historical references in their work. This connection formed the basis of their work on The Great Gatsby.

Katherine Martin

Most of the outfits were created for the heroine Daisy Buchanan performed by Carey Mulligan: an orange embellished dress, a bustier dress with rhinestones and fringes, a blue outfit embroidered with sequins, etc.

From May 1 to May 12, 2013, an exhibition of costumes for the film The Great Gatsby opened in the New York Prada boutique.

Celebrity Choice

Prada fans include Cameron Diaz, Eva Longoria, Jessica Bill, Emily Blunt, Gwyneth Paltrow, Eva Mendes, Salma Hayek, Robert Pattinson, Adrien Brody, Rooney Mara, Diane Kruger, Scarlett Johansson, Christina Ricci, Ashton Kutcher, Michelle Williams, Mia Wasikowska , Kate Bosworth, Milla Jovovich, Julia Roberts and others.

Prada has a particular weakness for skirts.

“A few years ago I discovered pencil skirts. So now my main love is Prada skirts. They are very comfortable. When I wear them, I feel happy. I've been buying more and more and now I just can't stop wearing them."

Marc Jacobs

In 2013, the designer began to wear women's brands as well. At the premiere of The Great Gatsby, he wore a black coat with a floral white print from the Prada spring-summer 2013 collection. Anna Wintour chose the same set for this evening.